Effective Sales presentaion

Before making a sales presentation,follow the below check list

1. About client.
2. What product of which competitor of yours he is using, expected amount he had paid.
3. Thorough Product knowledge.
4. Start the sales call with some basic PR stuff.
5. Talk about the present scenario of that industry.
6. slowly bring your product in the discussion and pitch effectively with confidence.
7. make the conversation light.

after thet you can talk on pricing because till that time the client is open to you and you can negotiate better pricing with a healthy discussion .